Our company was founded in 2010 by Gary Langer, an internationally recognized survey researcher who directed polling at ABC News from 1990-2010 and The Associated Press from 1986-90. A frequent speaker and writer on the measurement and meaning of public opinion, Langer is vice chair of the Roper Center for Public Opinion Research, the world’s largest survey archive; a past trustee and disclosure chair of the National Council on Public Polls; former president of the New York chapter of the American Association for Public Opinion Research; and a past national AAPOR committee member.
Our team members are highly trained in social science research, holding advanced degrees in political science, communication, survey methods and statistics. We often employ statistical modeling to ascertain key predictors of the attitudes and behaviors of interest to our partners. While our work chiefly focuses on approachable analysis and actionable results, our studies have been accepted for presentation at many professional conferences and publication in peer-reviewed journals.
In a time of widespread convenience sampling, we focus our survey work on probability-based sampling, given its necessity for valid and reliable inference within a calculable margin of sampling error. We also produce richly detailed qualitative research, chiefly via moderated, asynchronous online forums.
In addition to our domestic assignments, we have a growing international research practice. Current or recent work includes surveys in Argentina, Belgium, Brazil, Cambodia, Canada, Colombia, France, Germany, Greece, India, Indonesia, Italy, Japan, Malaysia, the Netherlands, the Philippines, Poland, Russia, Spain, Singapore, South Korea, Sri Lanka, Thailand and the United Kingdom.
Our work has been recognized in two news Emmy awards and 10 Emmy nominations, the only Emmys to cite public opinion polls; the 2015 David R. Ogilvy Award for Excellence in Advertising Research; and the 2010 Policy Impact Award of the American Association for Public Opinion Research, for a seven-year series of surveys in Iraq and Afghanistan cited as “a stellar example of high-impact public opinion polling at its finest.” The ABC News/Washington Post poll, which we produce for ABC, is one of six ongoing public opinion surveys, out of more than 400 assessed , to receive an “A+” rating from the polling review site FiveThirtyEight.
We are proud to be a charter member of AAPOR’s Transparency Initiative and adhere fully to its Code of Professional Ethics and Practices.
Sign up here to join our e-mail distribution list and receive notification of our latest surveys.
Follow us on Twitter @LangerResearch